A Multifaceted Approach to the Business of Gaming
The business of making video games is complexity incarnate. It doesn’t matter if the game is made by one person or thousands, getting from concept to code to launch can be daunting. It’s one thing to make the game, but it’s another to communicate to both the press and the public about the game and why folks should care.
That’s why studios, from indies to AAA publishers, work with us.
We have ten years of experience covering the game industry as game journalists, specifically with a focus on business and trends. Working with us means that you get access to two erstwhile journalists with an acute understanding of both the media and the game industry (digital and tabletop). Tap into our experience for mock previews, mock reviews, pitch deck refinement, as well as marketing and messaging.
Contact
➤ LOCATION
New Jersey
☎ CONTACT
hello@fsquared.biz
☎ (347) 688-9717
Press ‘F’ For Expertise
marketing & Messaging
Communicating with both the public and the press is a challenging notion, especially with trends and tastes that evolve rapidly over the course of the development cycle. We can help refine messaging and marketing strategies for games approaching their launch date.
ghostwriting & internal content
We don’t write “advertorial” or “sponsored content” for brands, but we do work with companies looking to develop and create content for their audiences. We’re available to hire to write articles for your employees, partners, or any industry-facing audience.
(We’re also available for freelance writing for the right gaming outlet.)
mock previews & mock reviews
Gauging how audiences will react to a game before it’s announced or as it’s approaching launch day help define both marketing spend and how PR will talk about the game. We’re available to hire for both mock previews and mock reviews.
BUSINESS STRATEGY for indie studios
Making games is hard enough, let alone the business-y aspects of securing funding, paying employees, launch strategy, marketing, PR, and holy moly the list goes on. Thankfully, Mike wrote a couple of books about this! (But we can help with processes, strategy, and biz dev.)
white papers
What’s ten years of experience as game journalists worth if we don’t put fingers to keyboards to write something particularly in depth? We’re available to write industry-facing white papers about broad topics like cloud gaming, virtual and augmented reality, trends, etc.
pitch deck reviews
Pitching your game to publishers and potential investors is scary. Money’s on the line. Your reputation is under a microscope. Your game (its concept, vertical slice, and messaging) will be scrutinized. So, put your deck in front of us first and let us help you refine it before you send it out to potential publishers/investors.
“It’s business. Boy.”
Let's Chat.
Got a question? An inquiry? Want to hire us? Or heck, do you just want to talk on Discord about Animal Crossing and late-stage capitalism? (The last one might be a bit much, but you get our drift.) Fill out the form below and send us your info!
(We will not sell your info.)